. >> these kinds of smartphone technologies have the potential for a lot of good but the potential for a lot of harm too in terms of embarrassment, unwanted disclosures or discomfort from being tracked. >> reporter: gibson can't get over how easy it was for him and his daughter to be tracked. what's it make you think about? >> if he can find me anybody can. >> reporter: app developers are responding by adding disclosures and written policies which it turns out almost nobody reads. if you read each policy for every website or application you use this year it could take three months of your life. for "cbs this morning," sharyl attkisson, washington. >>> david kirkpatrick is founder and ceo of a media company that focuses on the role of technology in business and society. david, good to see you. >> thanks for having me. >> why does angry birds need to know where we are? >> excellent question and great report. they want to be able to charge more for the ads they sell to their advertisers and it's understandable, but i think that report really points to a lot of really complexed issues that